Promofy Turns 3: From Gamification Startup to Global Engagement Ecosystem
Three years ago, Promofy started with one belief: DIGITAL AUDIENCES SHOULD PARTICIPATE. NOT JUST WATCH. That idea shaped the company we started building. If people spend more of their lives interacting with digital brands, sports, entertainment and gaming platforms, those experiences should give them something more meaningful to do than simply scroll, watch or wait […]
Promofy Heads to SBC Summit Lisbon 2026: TURN IT ON
Promofy is heading to SBC Summit Lisbon 2026, bringing its expanding engagement ecosystem and three members of its leadership and commercial team to one of the global betting and gaming industry’s biggest gatherings. Taking place from 29 September to 1 October 2026 in Lisbon, SBC Summit will bring together operators, suppliers, technology providers, affiliates, investors […]
Promofy Launches Partners Club for CRM, MarTech and Customer Engagement Consultants
Your Expertise. Powered by Promofy. Promofy has launched the Promofy Partners Club, a new partner ecosystem designed for CRM professionals, MarTech consultants, customer engagement specialists, agencies, technology advisors and independent consultants who want to create new commercial opportunities around the work they already do. The idea is simple. Many consultants already sit close to some […]
Promofy Achieves GLI-19 Compliance: Launching Jackpots Globally
Promofy has reached an important technical compliance milestone: Promofy Jackpot Promotions and Promofy Jackpot RNG have successfully passed independent evaluation against GLI-19 v3.0 requirements by BMM Spain Testlabs S.L.U. The evaluations provide independent validation of the technology powering Promofy’s jackpot solution, strengthening our ability to support operators working across regulated iGaming markets. For operators, this […]
Slow Rewards Kill Retention: Why Real-Time Gamification in iGaming Drives Player LTV
In iGaming, a reward delivered at the wrong moment can be almost as ineffective as no reward at all. A player completes a mission, reaches a milestone, places a qualifying bet, or unlocks a loyalty reward. At that moment, the connection between action and outcome is at its strongest. If the response is immediate, the […]
From World Cup Buzz to Long-Term Loyalty: Turning Fans Into Customers
World Cup fan engagement is one of the most powerful opportunities in modern sports marketing. Every major sporting event generates excitement, but the FIFA World Cup operates on an entirely different scale. For several weeks, global attention has concentrated around football. Fans check scores constantly, discuss matches everywhere from social media to office chats, and […]
How to Engage Fans During the World Cup: Campaign Ideas That Actually Work
Every major sporting event creates attention. The FIFA World Cup creates something much bigger – daily fan behavior. For several weeks, people check scores multiple times a day, talk about matches with friends, follow predictions online, and actively look for ways to participate in the excitement. It becomes part of their routine. That shift in […]
The World Cup Marketing Opportunity 2026: Why Brands Can’t Afford to Miss It
The FIFA World Cup isn’t just another event, it is the global marketing moment that consistently outperforms traditional brand campaigns. With billions of viewers and unmatched emotional intensity, the tournament creates an ecosystem where fan engagement, brand visibility, real-time content, and audience participation all surge simultaneously. Yet despite this massive opportunity, many brands are still […]
ICE Barcelona 2026 Attendee: Meet Promofy team at the Event
The iGaming industry is standing at the edge of its most significant event cycle yet. While many see 2026 as a year of high traffic, at Promofy, we see it as a year of high stakes. Acquisition is only half the battle, the real winners of the 2026 World Cup will be the operators who […]
iGaming Industry Trends 2026: 10 Trends Shaping Operators
The most important iGaming trends of 2026 are not about adding more features. They are about making better decisions around the player. Operators already have CRM systems, bonuses, loyalty programs, casino content, sportsbook products and increasingly large volumes of customer data. The challenge is connecting them. Across the industry, the direction is moving toward engagement […]