Promofy is heading to SBC Summit Lisbon 2026, bringing its expanding engagement ecosystem and three members of its leadership and commercial team to one of the global betting and gaming industry’s biggest gatherings.
Taking place from 29 September to 1 October 2026 in Lisbon, SBC Summit will bring together operators, suppliers, technology providers, affiliates, investors and industry leaders from across global gaming.
Representing Promofy in Lisbon will be:
- Irakli Davarashvili – CEO & Founder
- Negin Namazi – Head of Sales
- Vakhtang “Vakho” Mdivani – CPO & Co-Founder
Across the three days, the team will be meeting operators, platforms, CRM providers, technology partners and other industry stakeholders to discuss the next stage of customer engagement across acquisition, gamification, retention, loyalty, sports participation and AI.
Global. Proven. Live in Lisbon.
SBC Summit Lisbon comes at an important point in Promofy’s growth.
What started around gamification has evolved into a broader engagement technology ecosystem designed to help digital businesses turn customer behaviour into more relevant, interactive experiences.
Promofy today is developing its technology around several connected areas of the customer journey from turning incoming traffic into active prospects, to creating participation, progression, rewards and longer-term loyalty.
The company will bring that broader direction to Lisbon under its TURN IT ON campaign.
Turn acquisition on.
Turn participation on.
Turn excitement on.
Turn loyalty on.
Turn intelligence on.
Turn scale on.
Rather than treating each of these areas as an isolated campaign or mechanic, Promofy is building toward a connected engagement layer capable of working across different customer moments, brands, markets and technology environments.
Meet Irakli, Negin and Vakho at SBC Summit 2026
Promofy will have representatives covering strategic, commercial and product conversations throughout the event.
Irakli Davarashvili – CEO & Founder
For operators, groups, platforms and potential strategic partners looking at the bigger engagement picture, Irakli Davarashvili will be in Lisbon discussing Promofy’s growth, product direction and the increasingly important role of engagement technology across the customer lifecycle.
The conversation is becoming broader than individual gamification mechanics.
Operators are increasingly asking how acquisition, activation, retention and loyalty can work together and how the technology supporting those experiences can scale across brands and markets.
Those are the kinds of discussions Promofy plans to continue in Lisbon.
Negin Namazi – Head of Sales
Negin Namazi will be meeting operators and prospective partners throughout SBC Summit to explore practical commercial use cases for Promofy.
That includes conversations around challenges such as improving acquisition conversion, creating stronger player engagement, increasing participation, supporting retention strategies and introducing more interactive customer journeys.
For teams already assessing their 2027 engagement roadmap, Lisbon will also provide an opportunity to discuss where Promofy could fit within their existing CRM, platform and marketing environments.
Vakhtang “Vakho” Mdivani – CPO & Co-Founder
For product and technology teams, Vakhtang Mdivani will be available to go deeper into the platform itself.
As Promofy moves toward larger and more complex deployments, the underlying architecture becomes increasingly important.
Real-time behavioural data, API connectivity, CRM and platform interoperability, multi-brand environments and the ability to activate engagement without creating another disconnected technology silo are becoming central parts of the product conversation.
SBC Lisbon will provide an opportunity to discuss those requirements directly from both a product and technical perspective.
From Acquisition to Loyalty: What Promofy Is Bringing to Lisbon
Visitors meeting Promofy at SBC Summit will be able to explore the expanding product ecosystem across several areas.
Promofy Spark – Turn Acquisition On
Promofy Spark is focused on the moment between attention and conversion.
Instead of directing acquired traffic toward another passive landing page, Spark introduces interactive experiences that give visitors something to do creating new opportunities to engage, capture and convert high-intent users.
Engagement Hub – Turn Participation On
Promofy’s Engagement Hub is designed around active audience participation.
Predictions, challenges, competitions, leaderboards, interactive journeys and rewards can turn audiences from passive visitors into participants while generating additional first-party engagement data.
Gamification Suite – Turn Loyalty On
Promofy Core connects missions, challenges, progression, rewards, leaderboards and other engagement mechanics into longer-term customer journeys.
The objective is not simply to launch more mechanics, but to give customer actions somewhere meaningful to lead.
Jackpots – Turn Excitement On
Promofy Jackpots enables brands to create configurable moments of anticipation and participation using different triggers, audiences and reward structures.
AI – Turn Intelligence On
Promofy is also continuing to develop AI capabilities around the engagement decision layer.
The goal is to help teams better understand behaviour, identify opportunities, support segmentation, accelerate campaign creation and make engagement increasingly adaptive.
Built to Work With the Existing iGaming Technology Stack
One of the major themes Promofy will bring to SBC Summit Lisbon is integration.
Operators already work across complex combinations of core platforms, CRM systems, communication tools, player data, rewards and analytics.
Adding engagement technology should not require rebuilding that environment.
Promofy is therefore being developed as an engagement layer capable of connecting with the wider operator technology stack, supporting increasingly complex multi-brand and multi-market environments.
For larger operators and groups in particular, this shifts the conversation from individual mechanics toward engagement infrastructure.
Don’t Just Watch It. Play It.
Promofy also plans to bring its engagement philosophy directly into the SBC experience.
Instead of relying only on conventional slides and product presentations, the company’s Lisbon direction is built around a simple idea:
If you are presenting engagement technology, the audience should be engaged.
Promofy plans to showcase its technology through an interactive experience where attendees can participate directly from their phones and see their actions reflected in the experience.
Scan. Join. Participate. Interact.
The product becomes part of the presentation.
DON’T JUST WATCH IT. PLAY IT.
Where to Find Promofy at SBC Summit Lisbon 2026
Promofy will be attending SBC Summit 2026 from 29 September to 1 October in Lisbon.
The Promofy team Irakli Davarashvili, Negin Namazi and Vakhtang Mdivani will be available throughout the event for conversations with operators, platform providers, CRM companies, technology partners and other businesses exploring the future of customer engagement.
Promofy’s campaign plans place the company in the Startup Zone at S18, with meetings and product conversations taking place throughout the event.
For teams working on:
Acquisition.
Gamification.
Player engagement.
Retention.
Loyalty.
Sports participation.
Jackpots.
AI.
Multi-brand engagement.
CRM and platform integration.
Lisbon is an opportunity to see where Promofy is heading next.
Meet Promofy in Lisbon
Already attending SBC Summit?
Book a meeting with the Promofy team in Lisbon → BOOK A MEETING
Want to understand the platform before the event?
Book an online Promofy demo → BOOK DEMO
SBC Summit 2026
29 September – 1 October 2026
Lisbon, Portugal
Promofy · Startup Zone · S18
GLOBAL. PROVEN. LIVE IN LISBON.
TURN IT ON.
