A daily free-to-play prediction game built on Promofy turned a Euro 2024 campaign into one of the year’s strongest player acquisition runs for our sportsbook client. Over 50,000 unique users played across Euro 2024 and Copa America. 16,000+ of them registered. 85% of those registrations became First-Time Depositors, and 43% of all F2P players went on to place real-money bets during the campaign. Here’s how the daily F2P prediction format, built and adjusted in minutes on Promofy, drove that result.
The Goal – Player Acquisition and F2P-to-Real-Money Conversion
The client wanted three things from Euro 2024: more registrations, higher engagement during the tournament window, and a measurable lift in real-money betting from casual fans who came in for the free game.
How the Campaign Worked – Daily First Goalscorer Predictions
Each day, players predicted the First Goalscorer in three matches. Free entry. No deposit needed. When Euro 2024 ended, the campaign rolled into Copa America so the daily habit didn’t break. That cross-tournament continuity matters: the audience built during Euro didn’t churn when the bracket finished.
What Promofy Made Possible
- Daily game setup in minutes. New matches, new rules, new prizing, live the same morning.
- Native embed inside the operator’s site. Players never left the brand environment to play.
- Live rule tuning. When engagement dipped or a fixture got postponed, the game adjusted that day, not the next sprint.
The Numbers
- 50,000+ unique players across Euro 2024 and Copa America combined
- 10,000+ daily active players at peak tournament days
- 16,000+ new registrations generated by the campaign
- 85% FTD rate from those new registrations
- 43% of F2P players placed real-money bets during the campaign window
Why This Worked for a Sportsbook
Free-to-play games lower the entry bar. A first goalscorer pick costs the player nothing, takes 10 seconds, and gives them a reason to come back tomorrow. Once that daily habit exists, the move from prediction to a real bet on the same fixture is short. Promofy’s setup speed meant the client didn’t lose tournament days to development time. That’s where most F2P campaigns leak value.
FAQs
Can a sportsbook run a free-to-play game without a heavy dev project? Yes. Clients launch and adjust daily F2P games on Promofy in minutes, with no engineering work per match.
What conversion rate from F2P to real-money bettors is realistic? This campaign hit 43%. The benchmark depends heavily on prize structure, fixture relevance, and how tightly the F2P game integrates with the sportsbook UI.
Does cross-tournament play actually retain users? In this case, yes. Extending the game into Copa America after Euro 2024 kept daily active players above 10K through the gap between tournaments.
Want to see how a daily F2P game would look on your sportsbook? Book a demo
