Convert Audiences
into Players
Acquire. Activate. Retain.
A Sports Free-to-Play System Built for Acquisition, Activation & Retention
Traffic Brings Users
Interaction
Makes Them Stay
Interaction Makes Them Stay
Turn attention into structured
experiences that create habit loops
before and after deposit.
One Engine
Endless Engagement Formats
One Engine Endless Engagement Formats
Launch high-performing Free-to-play Experiences
Without Friction, Complexity, or dev Dependency
Launch high-performing Free-to-play Experiences Without Friction, Complexity, or dev Dependency
Core Game Formats
- Prediction games
- Quizzes & challenges
- Quick-win & jackpot mechanics
Flexibility & Coverage
- Multiple sports & leagues
- Custom rules and scoring logic
Real-Time Experience
- Live sport data updates
- AI analytics
Core Game
Formats
Flexibility &
Coverage
Real-Time
Experience
Prediction games
Quizzes & challenges
Quick-win & jackpot mechanics
Multiple sports & leagues
Custom rules and scoring logic
Live sport data updates
AI analytics
Free to Play is
not a Campaign
It’s a Growth System
F2P is the starting point – not the end It feeds directly into:
- Gamification
- CRM segmentation
- Personalised journeys
- Retention systems
F2P is the starting point – not the end It feeds directly into:
- Gamification
- CRM segmentation
- Personalised journeys
- Retention systems
Scale Campaigns Across
Scale
Campaigns Across
markets, brands & Audiences
Run global campaigns
with local customisation
from one unified system
customisation
from one unified system
Multi-brand &
multi-tenant setup
Multi-brand & multi-tenant setup
Multilingual &
multi-currency support
Multilingual & multi-currency support
Live analytics &
performance tracking
Live analytics & performance tracking
API-first,
platform-ready integration
API-first, platform-ready integration
Designed To Improve
Acquisition & Activation
Free-to-Play becomes a growth engine,
not a one-off campaign.
Free-to-Play becomes
a growth engine,
not a one-off campaign
Higher session frequency
Higher activation
rates
Increased repeat engagement
Strong cross-sell into Casino & SportsBook
Frequently asked questions
Everything you need to know about
the product
Integration & Technical Setup
Integration & Technical Setup
How does Promofy integrate with our existing platform?
Promofy is designed for low-touch, enterprise-ready integration. It operates as a flexible engagement layer that connects to your existing infrastructure via APIs and frontend components, without requiring changes to your core platform. Most partners complete integration and go live within 2–3 weeks, depending on the scope.
How does Promofy integrate with CRMs and Bonus Engines?
Promofy is fully platform-agnostic. We offer seamless API-based integrations with leading CRMs such as Fast Track and Optimove, as well as custom or proprietary CRM systems. Bonus rewards can be automatically triggered through your existing bonus engine, ensuring a smooth and frictionless player experience.
Is a CRM mandatory to use Promofy?
No. While Promofy offers deep CRM integrations for real-time segmentation and automation, the platform can also operate independently using manual segment uploads or event-based logic. This allows you to deploy gamification even if your CRM stack is still evolving.
Campaign Creation & Management
Campaign Creation & Management
How long does it take to launch a new promotion?
Using Promofy’s No-Code Campaign Builder, your team can create and launch a fully branded promotion in under 15 minutes. This removes dependency on development resources and significantly increases marketing agility.
What types of campaign templates are available?
Promofy provides a growing library of proven, high-engagement templates for both Sportsbook and Casino, including:
- Sports Free-to-Play: Pick’em, Predictors, Jackpot Games, Quizzes
- Gamifications: Daily Calendars, Adventure Maps, Missions, Wheels, Scratch Cards, Mystery Boxes, Leaderboards
- Loyalty / Shop
All templates are fully configurable and designed to perform from day one.
Can we run multiple campaigns or games at the same time?
Yes. Promofy supports simultaneous campaign execution. You can run multiple games in parallel or chain them together to create layered engagement journeys, such as a Free-to-Play game feeding into a Casino promotion or VIP challenge.
Can we customize campaign frequency and reset times?
Absolutely. You have full control over campaign lifecycles, including daily, weekly, or custom reset schedules. Reset times can be aligned with your operational needs, such as off-peak hours or specific time zones.
Personalization, Segmentation & Loyalty
Can we target or restrict specific customer segments?
Yes. Promofy provides granular control over campaign visibility. Promotions can be targeted or restricted based on real-time player data, CRM attributes, ranks, levels, or custom conditions, ensuring each offer reaches the right audience.
Can we create different experiences for VIP and regular players?
Yes. Promofy includes a sophisticated segmentation and tiering engine that allows you to deliver differentiated experiences for VIPs, High-Rollers, and regular players. Requirements, rewards, progression speed, and visuals can all be tailored per segment.
What are “Post-Completion” segments?
Post-Completion Segments automatically move players into new segments once they finish a mission or campaign. This enables continuous engagement flows, where one promotion naturally leads into the next, forming a seamless loyalty loop.
AI & Automation
AI & Automation
How does AI help with campaign creation?
Promofy’s built-in AI tools act as a creative assistant for your team. They support AI-generated visuals, automated copywriting, and campaign content suggestions, allowing you to go from idea to live promotion faster and with fewer external resources.
Does Promofy support multiple languages and currencies?
Yes. Promofy supports 30+ languages and a wide range of fiat and cryptocurrencies. Our AI-powered translation system enables fast localization, helping you scale campaigns across multiple markets with minimal effort.
Customization & Branding
Customization & Branding
How much customization is possible?
Promofy is fully white-label and brand-first. Every aspect of a promotion, including UI, visuals, copy, mechanics, rewards, and logic, can be customized through the Back Office to ensure full alignment with your brand identity.
Rewards, Budgeting & Control
Rewards, Budgeting & Control
What prize types are supported?
Promofy supports a full range of rewards, including:
- Free Spins
- Freebets
- Cash and Bonus Funds
- Bonus Codes
- Custom or non-monetary rewards
- Or any other reward type that your platform supports
All reward types can be combined within a single campaign.
How do we control budgets and prize distribution?
Promofy includes built-in budget and price-control logic. You can define reward limits, distribution rules, and sequencing to ensure promotional spend stays within defined KPIs and financial boundaries.
Ready to Turn Traffic into Players?
See how Promofy’s Free-to-Play engine drives acquisition, engagement & conversion